by JillLush | Nov 15, 2019 | Marketing strategy, Planning, Thought Leader, Uncategorized
Is Marketing Strategy for 2020 scaring you? What is Strategy? Indeed, what is Marketing Strategy? To me, a business with a strategy is a business with a sense of direction. SOSTAC In the 1990s, PR Smith very kindly developed the SOSTAC model, which is still used and...
by JillLush | Nov 6, 2019 | Content, Content Marketing, Marketing strategy, Outsourcing, Uncategorized
Are you writing content that you want to hear or that your customers want to hear? It seems like a simple question, but are you being honest with yourself?! Are you sure that you’re writing content that your customers (or potential customers) want to hear?...
by JillLush | Sep 16, 2019 | Awards, Business, Business Owner, Digital Marketing, Marketing strategy, Thought Leader
Radio interviews galore Our owner, Jill Lush, has been in demand to give radio interviews for her Thought Leadership accreditation. Lush Marketing received their accreditation from the All-Ireland Business All-Star Foundation in Croke Park on Thursday, 12th September,...
by JillLush | Aug 31, 2019 | Business, Business Owner, Content Marketing, Digital Marketing, Market Research, Marketing, Marketing strategy
Keep your Marketing Simple The best Marketing is the simplest. It might take hours, weeks, months or years to get right. However, the most simple marketing is also the most effective. What did Drucker Say? Peter Drucker (born 1909 and died 2005) is a so well...
by JillLush | Aug 20, 2019 | Business, Business Owner, Digital Marketing, Instagram, Marketing, Marketing strategy, Outsourcing, Social Media
With 1 billion active users on Instagram are you feeling left out if you’re not using it for your business or not using it correctly? Here’s some tips to help you get started on Instagram. 1. Create an Instagram account from the App – it is easier...
by JillLush | Aug 8, 2019 | Awards, Business, Business Owner, Content Marketing, Digital Marketing, Marketing strategy, Uncategorized
So, just why are awards good for your business? 1. Free Marketing Not all awards are free to enter, but some are! Even if they aren’t free, the investment can form part of your marketing budget. There can be great publicity that comes from awards and some of...