by JillLush | Aug 15, 2023 | Marketing, Marketing strategy, Marketing Trends, Uncategorized
Have you seen it?! We were a little late to the party, having missed the initial week of buzz and talk about it. However, we eventually got to see it about two weeks after its release in Dublin! Having gone with very little expectations, as a mother of a daughter, I...
by JillLush | Oct 17, 2022 | Affordable Marketing, Marketing strategy, Small business
Want to know some AFFORDABLE ways to market your business? The great thing about marketing is that it’s not exclusive to the big brands. There’s plenty of room for small businesses too. Marketing doesn’t have to cost you an arm and a leg! As a matter of fact, some...
by JillLush | May 24, 2022 | Business Owner, Marketing, Marketing strategy
Just where does my product or service sit in the market? This is often a difficult question to answer when asked in isolation. However, when asked a different way it helps to focus the mind easier. So, I’ll ask you again! Heard of Penneys? If your product or service...
by JillLush | Apr 21, 2022 | Marketing, Marketing strategy, Marketing Tips, Marketing Trends, Nostalgia Marketing
What is Nostalgia Marketing? Nostalgia marketing is about associating your brand with positive ideas / memories from the past. The aim of this is to connect your brand with these feelings of comfort and joy. HubSpot puts this so eloquently: “Nostalgia marketing is the...
by JillLush | Feb 28, 2022 | Affiliate Marketing, Marketing strategy
What is affiliate marketing and how does it work? In this blog we’re going to break down everything you need to know about affiliate marketing! So, what is affiliate marketing? Affiliate marketing is the process of earning a commission by promoting products for a...
by JillLush | Feb 7, 2022 | Free Sample Marketing, Marketing strategy, Pricing Strategy, Small business, Uncategorized
What is Free Sample Marketing? Free Sample Marketing is the act of giving your customers free services or products. There is much debate on whether this is a smart marketing strategy for businesses. It is not something that we advise all clients. We often opt for...