by JillLush | May 24, 2022 | Business Owner, Marketing, Marketing strategy
Just where does my product or service sit in the market? This is often a difficult question to answer when asked in isolation. However, when asked a different way it helps to focus the mind easier. So, I’ll ask you again! Heard of Penneys? If your product or service...
by JillLush | Apr 12, 2021 | Business Owner, Digital Marketing, Small business
Digital Marketing: Expectations vs. Reality This headline captured my attention recently and I thought it is an important one to address. What has been your experience with digital marketing? Has the reality been very different to your expectations? Expectation is...
by JillLush | Nov 17, 2020 | Business, Business Owner, Content Marketing, Marketing, Nostalgia Marketing
What is Nostalgia Marketing? “Essentially, nostalgia marketing aims to capture (or rather, re-capture) your audience’s attention by tapping into older and more familiar trends from the past — and we know that it works.” (According to Autopilothq.com)....
by JillLush | Nov 9, 2020 | Blog writing, Business, Business Owner, Content Marketing, Covid-19 Business, Email Marketing, Marketing, Marketing Budget, money, Start-up business, time
Trying to save time and money on marketing? Here are 5 tips to help you save both time and money on your marketing: Tip One – if your budget is low, then invest time The best tip that I can give to any business, start-up or otherwise, is that if you don’t...
by JillLush | Oct 31, 2020 | Brand, Business Owner, Communication, Content, Content Marketing, Marketing, Marketing strategy, Marketing Tips, Uncategorized
One thing to improve marketing? Wouldn’t we all love to know that ONE thing that will improve our marketing?! However, for some the answer is quite simple. Remember that your customer or potential customer, consumes content visually in an “F”...
by JillLush | Jul 31, 2020 | Business, Business Owner, Content Marketing, Digital Marketing, Marketing, Marketing Budget, Marketing strategy, Marketing Tips, Marketing Training, Social Media, Social Media Strategy
My 3 Most Frequently Asked Questions – what are they? I’m in a lucky position to be in front of hundreds of business owners every year due to the marketing training I deliver. As a trainer, I prepare slides, make sure I’m up to speed with my content...