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The six (or more!) things we learned at Web Summit 2022 in Lisbon.

The six (or more!) things we learned at Web Summit 2022 in Lisbon.

by JillLush | Nov 8, 2022 | Business, Business Owner, Marketing, Marketing Tips, Web Summit learnings

There are definitely more than six things that we learned at Web Summit 2022. It was a whirlwind visit!  I arrived on the Wednesday (official day one) with my five year old daughter in tow.  Mental note, Paddy Cosgrave was great to offer Women in Tech tickets at a...
Do you know the position of your product or service in the market?

Do you know the position of your product or service in the market?

by JillLush | May 24, 2022 | Business Owner, Marketing, Marketing strategy

Just where does my product or service sit in the market? This is often a difficult question to answer when asked in isolation.  However, when asked a different way it helps to focus the mind easier.  So, I’ll ask you again! Heard of Penneys? If your product or service...
Digital Marketing: Expectations vs. Reality from Lush Marketing’s experience.

Digital Marketing: Expectations vs. Reality from Lush Marketing’s experience.

by JillLush | Apr 12, 2021 | Business Owner, Digital Marketing, Small business

Digital Marketing: Expectations vs. Reality This headline captured my attention recently and I thought it is an important one to address.  What has been your experience with digital marketing?  Has the reality been very different to your expectations? Expectation is...
What is Nostalgia Marketing?

What is Nostalgia Marketing?

by JillLush | Nov 17, 2020 | Business, Business Owner, Content Marketing, Marketing, Nostalgia Marketing

What is Nostalgia Marketing? “Essentially, nostalgia marketing aims to capture (or rather, re-capture) your audience’s attention by tapping into older and more familiar trends from the past — and we know that it works.” (According to Autopilothq.com)....
5 Tips to save time and money on marketing.

5 Tips to save time and money on marketing.

by JillLush | Nov 9, 2020 | Blog writing, Business, Business Owner, Content Marketing, Covid-19 Business, Email Marketing, Marketing, Marketing Budget, money, Start-up business, time

Trying to save time and money on marketing? Here are 5 tips to help you save both time and money on your marketing: Tip One – if your budget is low, then invest time The best tip that I can give to any business, start-up or otherwise, is that if you don’t...
The ONE thing that you might be doing wrong with your current marketing!

The ONE thing that you might be doing wrong with your current marketing!

by JillLush | Oct 31, 2020 | Brand, Business Owner, Communication, Content, Content Marketing, Marketing, Marketing strategy, Marketing Tips, Uncategorized

One thing to improve marketing? Wouldn’t we all love to know that ONE thing that will improve our marketing?!  However, for some the answer is quite simple.  Remember that your customer or potential customer, consumes content visually in an “F”...
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