by JillLush | Nov 15, 2019 | Marketing strategy, Planning, Thought Leader, Uncategorized
Is Marketing Strategy for 2020 scaring you? What is Strategy? Indeed, what is Marketing Strategy? To me, a business with a strategy is a business with a sense of direction. SOSTAC In the 1990s, PR Smith very kindly developed the SOSTAC model, which is still used and...
by JillLush | Nov 6, 2019 | Content, Content Marketing, Marketing strategy, Outsourcing, Uncategorized
Are you writing content that you want to hear or that your customers want to hear? It seems like a simple question, but are you being honest with yourself?! Are you sure that you’re writing content that your customers (or potential customers) want to hear?...
by JillLush | Aug 8, 2019 | Awards, Business, Business Owner, Content Marketing, Digital Marketing, Marketing strategy, Uncategorized
So, just why are awards good for your business? 1. Free Marketing Not all awards are free to enter, but some are! Even if they aren’t free, the investment can form part of your marketing budget. There can be great publicity that comes from awards and some of...
by JillLush | Jun 27, 2019 | Business, Business Owner, Digital Marketing, Email Marketing, Grow your business, Marketing, Marketing Budget, Marketing strategy, Networking, Outsourcing, Small business, Social Media, Social Media Strategy, Start-up business, Training, Uncategorized
So you want some tips on how to market your business on a budget. Here’s some of our best tips that we’d like to share with you. 1. Have a website and keep your content fresh Learn how to either build the website yourself and/or learn how to upload...
by JillLush | May 15, 2019 | Business, Business Owner, Goal Setting, Grow your business, Marketing, Marketing strategy, Marketing Tips, Small business, Uncategorized
Is marketing not working for your business? Why? Did you spend too much on a Facebook advertising campaign and get no leads? Did you place an ad in the newspaper and generate no calls? Why do you think marketing did not work for your business? Will we tell you...
by JillLush | Apr 25, 2019 | Business, Business Owner, Digital Marketing, Grow your business, Marketing, Marketing strategy, Marketing Tips, SEO, Small business, Uncategorized
We’ve developed a beginner’s guide to SEO for your small business. So, here goes! Does SEO overwhelm you? You’re running your business, ticked the box of getting your business a website and now you hear about SEO! Don’t panic!...
