by JillLush | Feb 7, 2022 | Free Sample Marketing, Marketing strategy, Pricing Strategy, Small business, Uncategorized
What is Free Sample Marketing? Free Sample Marketing is the act of giving your customers free services or products. There is much debate on whether this is a smart marketing strategy for businesses. It is not something that we advise all clients. We often opt for...
by JillLush | Apr 12, 2021 | Business Owner, Digital Marketing, Small business
Digital Marketing: Expectations vs. Reality This headline captured my attention recently and I thought it is an important one to address. What has been your experience with digital marketing? Has the reality been very different to your expectations? Expectation is...
by JillLush | Jun 13, 2020 | Brand, Brand Colour, Business, Colour, Marketing, Marketing strategy, Marketing Tips, Small business, Start-up business
What do your brand colours say about your business? Colour evokes emotions in people, which means colour evokes emotions for your customers. What is your brand saying to your customers? What emotion is being evoked? Colour can have powerful meanings. It can also...
by JillLush | Apr 27, 2020 | Business, Business Owner, Covid-19 Business, Digital Marketing, Marketing, Marketing Implementation, Marketing strategy, Marketing Training, Online presence, Online shopping, Small business, Social Media Strategy, Website
90% back on an investment of up to €2,500? Really?! For any Irish business that has been considering how to get their business online, then this is the answer for you! The government funded Local Enterprise Offices all around the country are working hard to...
by JillLush | Mar 11, 2020 | Business, Business Owner, Content Marketing, Digital Marketing, Grow your business, LinkedIn, Marketing strategy, Small business, Social Media, Social Media Strategy
What is LinkedIn for Business? This is something that I am regularly asked by business owners. When I am talking to customers about LinkedIn, they often say either they are on it, but it isn’t working for them. Or, alternatively, that they don’t...
by JillLush | Jan 21, 2020 | Business Owner, Content Marketing, Market Research, Marketing strategy, Marketing Tips, Marketing Training, Online presence, Outsourcing, Radio interview, Radio show, Small business, Social Media, Social Media Strategy, Uncategorized, Website
Radio Interview with Natasha Gillies on Dublin City FM's "The Irish Business Show", 9th January 2020 by Jill Lush What did we talk about? Well, listen to the podcast to hear the full interview with Natasha Gillies’ “The Irish Business...