Create the content first!
Professionally created videos are obviously our first choice. However, most small businesses don’t have the budget for all of their content to be professionally taken. That’s ok! Most smart phones take really good quality videos, so use it.
What do you know about your target audience or customer? Sometimes you know a little more than you think.
• Where are they located?
• What gender are you targeting?
• What age group will avail of your product or service?
• What age range will be interested in your product or service?
• What is the customer’s problem and what solution do you provide?
If you can’t answer some of these questions, then it is time to do some market research.
For business owners and those in charge of marketing a business, the expectation versus the actual reality can be poles apart when it comes to digital marketing. When I talk to those trying desperately to market their business, they think that digital marketing will be like a magic wand!
4 Steps to Marketing “Hallmark” Days for your business
Are you in business attempting to market an upcoming “Hallmark” Day? By “Hallmark” Day, we refer to occasions that have been turned into commercial events.
“a Hallmark holiday is a holiday that is perceived to exist primarily for commercial purposes, rather than to commemorate a traditionally or historically significant event.”
Marketing or promoting your product or services for occasions like Valentine’s Day, Mother’s Day, Father’s Day, etc. needs a strategy.
So, you’re looking for help to get the most from your Email Marketing. Have you been tasked with email marketing for your business? Do you have a subscriber list that you need to keep in touch with? Fear not, here are 3 tips to help you get the most from your Email Marketing.
Are you looking for tips to improve your SEO? That’s Search Engine Optimisation or SEO for short. There are literally hundreds of things that effect the SEO performance on your website. These things, or algorithms, are constantly being updated in the background.
However, you have a website and you’re trying to rank. Sometimes investing in Google Ads to help your SEO isn’t always possible. Also, paying an SEO agency or a website developer also isn’t an option.
Keep it simple. Just take each day or week as it comes. It might be hard to plan a full 12 months ahead, but try to plan for short periods of time.
What marketing have you been doing to date? What has worked and what hasn’t worked? Do you have social media accounts for your business?
Wouldn’t we all love to know that ONE thing that will improve our marketing?! However, for some the answer is quite simple. Remember that your customer or potential customer, consumes content visually in an “F” shape.
“Influencer marketing employs leading, niche content creators to improve brand awareness, increase traffic, and drive your brand’s message to your target audience.”
In a nutshell, your business employs or asks (but pays for) another content creator to promote your brand.
I’m in a lucky position to be in front of hundreds of business owners every year due to the marketing training I deliver. As a trainer, I prepare slides, make sure I’m up to speed with my content and know the flow of the training time. However, without doubt, my absolute favourite part is the interaction and questions that I get asked as a marketer.