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Highlights from Web Summit Lisbon 2023
Love it or hate it, despite all the controversy around Web Summit in recent months (and indeed years!), it never fails to disappoint!
Our CEO, Jill Lush, recently ventured to soak up the atmosphere and attend talks to see and learn more about the world of digital, AI, technology and everything in between. This is what she says!
Here are just some of my highlights from my short trip to Lisbon:
Just what is Digital Marketing?
Digital Marketing means many things to many people. For most business owners their minds go straight to the world of social media. From our perspective, we see Digital marketing as quite a broad term that encompasses all marketing efforts that use an electronic device or the internet.
Email Marketing: What’s in it for me?
Email marketing is a very powerful tool for businesses. But what’s in it for me?! As a business, we want to use it as a marketing tool. As a consumer, we want to be informed or better still, get discounts!!
What do you think of when we say “Marketing”?
Honestly, the list of benefits can go on and on. It might go viral. You can build brand awareness. The real-time communication is prompt in dealing with customer queries. Businesses can choose to engage with influencers. Not only that, you can run competitions and polls too!
3 Marketing Tips from the Barbie Movie?
The marketer in me sat back and observed the before, during and after marketing associated with the event. The cynic in me said “they have a big budget”.
Video Marketing: The Power of Visual Content
Your effective marketing strategies need to capture the attention of your consumers quickly. Not only that, you need to leave a lasting impression! We believe that video marketing is a powerful tool that your business can leverage. Let’s explore the benefits and potential of video marketing.
What are the benefits of AI in Marketing?
Artificial Intelligence (AI) offers a number of benefits in the field of marketing. As a business, you can use it to engage, understand and retain customers, in some cases.
Social Media Advertising trends in 2023
So, what do we need to observe for 2023 when it comes to social media advertising. Here are just some of the things we see bubbling to the surface this year:
Why should a business outsource their marketing?
Outsourcing marketing can be hugely beneficial for businesses because it can help them save time and money. Who doesn’t want to save both TIME and MONEY?!
It can also help your business to gain access to specialised skills and expertise. Not only that, it can free up resources for other areas of the business.
Top 5 Marketing Trends of 2023
Video marketing is going nowhere soon. And the audio podcast content is still being hugely consumed, and made. Now that we’re out and about, either commuting or travelling, it allows us the time to listen to podcasts.
6 Tips for TikTok Content Creation
Kevin, our intern, is definitely of the TikTok generation! So, we tasked him to write this blog on his tips for TikTok Content Creation. However, he is not one to mince his words, so he gets straight to the point! Here is what Kevin says: TikTok has seen a huge...
The six (or more!) things we learned at Web Summit 2022 in Lisbon.
There are definitely more than six things that we learned at Web Summit 2022. It was a whirlwind visit! I arrived on the Wednesday (official day one) with my five year old daughter in tow. Mental note, Paddy Cosgrave was great to offer Women in Tech tickets at a...