My Blog

Marketing your business in a post pandemic world

Marketing your business in a post pandemic world

This past year and a half has been a strange one for all of us. The pandemic has changed the world in many ways. Marketing is one of them. Now is the time to ditch what you knew about marketing your business and adapt to the new ‘post pandemic’ world of marketing. This article was written by our intern Aine Mersseman. She was inspired by a recent article in the Harvard Business Review. You can start by simply asking yourself these questions:

How often should I post on Social Media?

How often should I post on Social Media?

One of the most frequently asked questions I’m asked is about social media posting. How often should I post? How much is too much? Or too little?
Social media is ever changing and some of the best practice a few years ago has more than likely changed. The one constant thing though is the fact that you should post regularly, consistency and with relevant content.

3 Steps to a Killer Video Marketing Strategy

3 Steps to a Killer Video Marketing Strategy

Create the content first!
Professionally created videos are obviously our first choice. However, most small businesses don’t have the budget for all of their content to be professionally taken. That’s ok! Most smart phones take really good quality videos, so use it.

3 Tips to get you Started with your Market Research

3 Tips to get you Started with your Market Research

What do you know about your target audience or customer? Sometimes you know a little more than you think.
• Where are they located?
• What gender are you targeting?
• What age group will avail of your product or service?
• What age range will be interested in your product or service?
• What is the customer’s problem and what solution do you provide?
If you can’t answer some of these questions, then it is time to do some market research.

4 Steps to Marketing “Hallmark” Days for your business

4 Steps to Marketing “Hallmark” Days for your business

4 Steps to Marketing “Hallmark” Days for your business

Are you in business attempting to market an upcoming “Hallmark” Day? By “Hallmark” Day, we refer to occasions that have been turned into commercial events.
Wikipedia state:
“a Hallmark holiday is a holiday that is perceived to exist primarily for commercial purposes, rather than to commemorate a traditionally or historically significant event.”

Marketing or promoting your product or services for occasions like Valentine’s Day, Mother’s Day, Father’s Day, etc. needs a strategy.

3 Tips to get the most from your Email Marketing

3 Tips to get the most from your Email Marketing

So, you’re looking for help to get the most from your Email Marketing. Have you been tasked with email marketing for your business? Do you have a subscriber list that you need to keep in touch with? Fear not, here are 3 tips to help you get the most from your Email Marketing.

3 Tips to help improve your SEO

3 Tips to help improve your SEO

Are you looking for tips to improve your SEO?  That’s Search Engine Optimisation or SEO for short.  There are literally hundreds of things that effect the SEO performance on your website.  These things, or algorithms, are constantly being updated in the background.

However, you have a website and you’re trying to rank.  Sometimes investing in Google Ads to help your SEO isn’t always possible.  Also, paying an SEO agency or a website developer also isn’t an option.

Tips for Marketing Planning in 2021

Tips for Marketing Planning in 2021

Keep it simple. Just take each day or week as it comes. It might be hard to plan a full 12 months ahead, but try to plan for short periods of time.
What marketing have you been doing to date? What has worked and what hasn’t worked? Do you have social media accounts for your business?

What is Nostalgia Marketing?

What is Nostalgia Marketing?

Basically, it is tapping into our memories to evoke a feeling, preferably a good feeling. It is similar to emotional marketing and some brands have and will continue to use it extremely effectively.