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3 Marketing Tips from the Barbie Movie?

3 Marketing Tips from the Barbie Movie?

by JillLush | Aug 15, 2023 | Marketing, Marketing strategy, Marketing Trends, Uncategorized

Have you seen it?! We were a little late to the party, having missed the initial week of buzz and talk about it.  However, we eventually got to see it about two weeks after its release in Dublin!  Having gone with very little expectations, as a mother of a daughter, I...
The six (or more!) things we learned at Web Summit 2022 in Lisbon.

The six (or more!) things we learned at Web Summit 2022 in Lisbon.

by JillLush | Nov 8, 2022 | Business, Business Owner, Marketing, Marketing Tips, Web Summit learnings

There are definitely more than six things that we learned at Web Summit 2022. It was a whirlwind visit!  I arrived on the Wednesday (official day one) with my five year old daughter in tow.  Mental note, Paddy Cosgrave was great to offer Women in Tech tickets at a...
Do you know the position of your product or service in the market?

Do you know the position of your product or service in the market?

by JillLush | May 24, 2022 | Business Owner, Marketing, Marketing strategy

Just where does my product or service sit in the market? This is often a difficult question to answer when asked in isolation.  However, when asked a different way it helps to focus the mind easier.  So, I’ll ask you again! Heard of Penneys? If your product or service...
All You Need to Know About Nostalgia Marketing

All You Need to Know About Nostalgia Marketing

by JillLush | Apr 21, 2022 | Marketing, Marketing strategy, Marketing Tips, Marketing Trends, Nostalgia Marketing

What is Nostalgia Marketing? Nostalgia marketing is about associating your brand with positive ideas / memories from the past. The aim of this is to connect your brand with these feelings of comfort and joy. HubSpot puts this so eloquently: “Nostalgia marketing is the...
Marketing Trends to Look Out for in 2022

Marketing Trends to Look Out for in 2022

by JillLush | Dec 14, 2021 | Marketing, Marketing Trends

The New Year is right around the corner, and we’ve been on the lookout for the biggest marketing trends that will take place in 2022. We’ve created this list of trends so you can start the year off right. So, sit back, take some notes, and soon enough you’ll be...
Marketing your business in a post pandemic world

Marketing your business in a post pandemic world

by JillLush | Oct 4, 2021 | Marketing, Marketing strategy, Marketing Tips, Post-pandemic marketing

Let’s address the post pandemic world of marketing… This past year and a half has been a strange one for all of us. The pandemic has changed the world in many ways. Marketing is one of them. Now is the time to ditch what you knew about marketing your...
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