by JillLush | Nov 15, 2019 | Marketing strategy, Planning, Thought Leader, Uncategorized
Is Marketing Strategy for 2020 scaring you? What is Strategy? Indeed, what is Marketing Strategy? To me, a business with a strategy is a business with a sense of direction. SOSTAC In the 1990s, PR Smith very kindly developed the SOSTAC model, which is still used and...
by JillLush | Apr 11, 2019 | Business, Business Owner, Content, Elevator Pitch, Grow your business, Marketing, Marketing strategy, Marketing Tips, Networking, Small business, Start-up business, Storytelling
How do you start your elevator pitch? Here are some tips to get you started. An elevator pitch is a short introduction to you and your business. It is given the name as if you were stuck in the elevator for a short journey with a prospect customer or your CEO, what...
by JillLush | Nov 20, 2018 | Business, Content Marketing, Digital Marketing, Marketing strategy, Social Media, Social Media Strategy, Uncategorized
Social Media Strategy in six simple steps? Do you just not know where to start? We’ll try to break it down into simple steps. Hopefully this will make it clearer for you! Who is your Customer? Good question! It’s all back to market research. When you...