by JillLush | Feb 3, 2023 | Marketing Trends
It is already February and we are observing the trends for the year ahead! In marketing we know it can be hard to keep up with trends as they’re constantly changing. But fear not, as we have compiled a list of the top 5 marketing trends of 2023. After reading this...
by JillLush | Sep 9, 2022 | Digital Marketing, Traditional Marketing
The Great Debate between Traditional and Digital Marketing Ah, the great debate between digital marketing versus traditional marketing. It’s almost as long standing as the Barrys vs Lyons tea debate in Ireland! We’re here to break down the two types of marketing so...
by JillLush | Apr 21, 2022 | Marketing, Marketing strategy, Marketing Tips, Marketing Trends, Nostalgia Marketing
What is Nostalgia Marketing? Nostalgia marketing is about associating your brand with positive ideas / memories from the past. The aim of this is to connect your brand with these feelings of comfort and joy. HubSpot puts this so eloquently: “Nostalgia marketing is the...
by JillLush | Apr 12, 2021 | Business Owner, Digital Marketing, Small business
Digital Marketing: Expectations vs. Reality This headline captured my attention recently and I thought it is an important one to address. What has been your experience with digital marketing? Has the reality been very different to your expectations? Expectation is...