It is already February and we are observing the trends for the year ahead!  In marketing we know it can be hard to keep up with trends as they’re constantly changing. But fear not, as we have compiled a list of the top 5 marketing trends of 2023. After reading this blog, you’ll be the trendiest marketer out there!

Social media will be used for customer service

As Facebook and Instagram broaden their e-commerce capabilities, customer service support is becoming vital for these platforms. Communication with brands via social media is wanted by consumers. A HubSpot survey shows us that 25% of millennials and 20% of gen Z have used social media as a customer service tool.

Sending a message to a brands social media sure does sound a lot better than being left on hold on a customer support line, don’t you agree?! While this trend is new to the market, 15% of businesses plan to use social media for customer support for the first time in 2023.

Growing importance of social responsibility

Consumers are showing a great interest in social responsibility and ethics. Some 50% of Gen Z wanting businesses to take a stand on social issues such as climate change, LGBTQ+ rights, etc. It’s been shown that purchase decisions are heavily influenced when a company advocates for social issues. In 2023, a whopping 89% of marketers intend to grow their investment in social responsibility content. Watch this space!

More brands will use SEO to increase search traffic

Have you ever wanted to find out the answer to a question and thought to yourself, “I’ll Google it.” Well, when it comes to us marketers, we have a responsibility to ensure our brand’s content and website are easy to find through search engines such as Google. SEO helps businesses improve their online presence. The result is increasing website traffic. With 88% of marketers increasing their SEO strategies this year, SEO experts are becoming strongly pursued by brands.

Influencer marketing will gain popularity

Influencer marketing is a tried and tested successful marketing strategy for some. It provides some businesses with reach to a wider audience and an increase in brand awareness. The good news is that influencer marketing doesn’t require a big celebrity (or a big budget). Nano or micro influencers (1000 – 10,000 followers) content usually have greater engagement due to their small community of followers. These types of influencers are perceived as more relatable than bigger influencers. Therefore, they can create a strong level of trust with consumers.

Video and audio content are here to stay

By now, it probably goes without saying that video and audio content are still growing forms.  Video marketing is going nowhere soon. And the audio podcast content is still being hugely consumed, and made. Now that we’re out and about, either commuting or travelling, it allows us the time to listen to podcasts.

We’ll happily watch the trends during 2023 and see which float more than others.  Let us know your thoughts and what you are observing in the marketing world!