My Blog
5 New Year’s Resolutions for Marketers in 2022
“New year, new me” – isn’t that the saying? Well, how about “new year, new strategies.” 2022 is the perfect year for you to get creative and experimental with some new marketing strategies and trends.
Marketing Trends to Look Out for in 2022
We’ve created this list of trends so you can start the year off right. So, sit back, take some notes, and soon enough you’ll be watching your business blossom in 2022!
8 festive marketing tips to boost sales this Christmas
We’ve created this list of marketing tips, so you’ve one less thing to worry about this season. Once you’ve implemented these tips into your marketing strategy, your sales will be flying through the sky…with Santa and his reindeer!
5 Frightening Marketing Mistakes to avoid this Halloween!
Halloween is coming, so here’s some tips to avoid some frightening marketing mistakes! Ghosts and goblins make their annual appearance among vampires and witches. But nothing is scarier to us than these 5 marketing mistakes! Keep reading, if you dare, to find out what marketing mistakes you should be avoiding this Halloween.
Marketing your business in a post pandemic world
This past year and a half has been a strange one for all of us. The pandemic has changed the world in many ways. Marketing is one of them. Now is the time to ditch what you knew about marketing your business and adapt to the new ‘post pandemic’ world of marketing. This article was written by our intern Aine Mersseman. She was inspired by a recent article in the Harvard Business Review. You can start by simply asking yourself these questions:
How often should I post on Social Media?
One of the most frequently asked questions I’m asked is about social media posting. How often should I post? How much is too much? Or too little?
Social media is ever changing and some of the best practice a few years ago has more than likely changed. The one constant thing though is the fact that you should post regularly, consistency and with relevant content.
3 Steps to a Killer Video Marketing Strategy
Create the content first!
Professionally created videos are obviously our first choice. However, most small businesses don’t have the budget for all of their content to be professionally taken. That’s ok! Most smart phones take really good quality videos, so use it.
3 Tips to get you Started with your Market Research
What do you know about your target audience or customer? Sometimes you know a little more than you think.
• Where are they located?
• What gender are you targeting?
• What age group will avail of your product or service?
• What age range will be interested in your product or service?
• What is the customer’s problem and what solution do you provide?
If you can’t answer some of these questions, then it is time to do some market research.
Digital Marketing: Expectations vs. Reality from Lush Marketing’s experience.
For business owners and those in charge of marketing a business, the expectation versus the actual reality can be poles apart when it comes to digital marketing. When I talk to those trying desperately to market their business, they think that digital marketing will be like a magic wand!
4 Steps to Marketing “Hallmark” Days for your business
4 Steps to Marketing “Hallmark” Days for your business
Are you in business attempting to market an upcoming “Hallmark” Day? By “Hallmark” Day, we refer to occasions that have been turned into commercial events.
Wikipedia state:
“a Hallmark holiday is a holiday that is perceived to exist primarily for commercial purposes, rather than to commemorate a traditionally or historically significant event.”
Marketing or promoting your product or services for occasions like Valentine’s Day, Mother’s Day, Father’s Day, etc. needs a strategy.
3 Tips to get the most from your Email Marketing
So, you’re looking for help to get the most from your Email Marketing. Have you been tasked with email marketing for your business? Do you have a subscriber list that you need to keep in touch with? Fear not, here are 3 tips to help you get the most from your Email Marketing.
3 Tips to help improve your SEO
Are you looking for tips to improve your SEO? That’s Search Engine Optimisation or SEO for short. There are literally hundreds of things that effect the SEO performance on your website. These things, or algorithms, are constantly being updated in the background.
However, you have a website and you’re trying to rank. Sometimes investing in Google Ads to help your SEO isn’t always possible. Also, paying an SEO agency or a website developer also isn’t an option.