Can you believe it’s already 2022? How are those New Year resolutions coming along?! While making resolutions (and sticking to them) can be a daunting task, we’ve made it easier for you by creating this list of 5 new year’s resolutions for business/marketing professionals to make this year!
1. Try New Strategies and Trends
“New year, new me” – isn’t that the saying? Well, how about “new year, new strategies.” 2022 is the perfect year for you to get creative and experimental with some new marketing strategies and trends. This could include marketing your brand on a new platform, partnering with a creator, or targeting a new audience. Implementing something new and exciting into your marketing plan could do wonders for your business, but you’ll never know unless you try.
2. Prioritize Quality over Quantity for your Content
Instead of rushing into the new year with your content calendar filled back-to-back, take a moment to consider the value of this content. This year you should focus on creating high quality content instead of creating more content. We recommend you focus on creating content that is original, creates a connection between you and your customers, and is something that your audience is looking for.
3. Take Advantage of Paid Media
By investing in paid media, you are giving your business a greater chance of increasing brand awareness. According to HigherVisibility.com, a whopping 74% of brands claim that pay per click ads drive a huge amount of traffic to their business. We encourage you to consider investing in paid media so you can reach new audiences before your competitors beat you to it. Some examples of paid media would be pay per click ads, paid social media posts, video ads, and display ads.
4. Become a Social Butterfly
Don’t worry to the introverts reading this, we don’t really need you to become a social butterfly. But it is a good idea to interact with your customers more on your social media platforms. Not only will engaging with customers create a loyal customer base, but it will also allow you to get a better understanding of your audience. You can start doing this by creating interactive and engaging content, reply to your customer’s comments, use relevant hashtags, do live videos, and provide your audience with helpful content instead of promotional content.
5. Experiment with Digital Content
2022 is the year for you to experiment with new things in your personal life and your professional life! Experimenting with different digital content mediums such as podcasts, videos, Q&A’s, or digital events can be a great way to mix things up this year. Keep track of what content mediums your audience responds to and figure out which medium your audience favors.
If you’re looking for more marketing advice so that your business can thrive in 2022, please feel free to contact us! We also have more blog posts available on our website, and you can follow us on our social media pages for more tips.