January can mean new marketing plans. If your current marketing plan needs a refresh for 2022, then you’ve come to the right place! We’re going to break down the top four things you should do to create the best marketing plan for your business this year.

Aine Mersseman has been busy writing her latest blog post for us here:

1. Reflect on past performances.

It’s important to look back at last year’s marketing wins and fails. Then you can determine what works for your business and what doesn’t. This can help you decide what tactics you’ll use. We suggest you look at the marketing trends for 2022 as this can help when reflecting on past performances. Have a look at what strategies / tactics should be left in 2021, and what are some new trends you can include in your marketing plan for 2022. Successful marketing strategies are constantly changing so it’s crucial to evolve with them.

2. Know your customer.

Looking specifically at your target customers and target audience can make the world of a difference for your marketing plan. We recommend you take some time to think about your specific target customers. Ask yourself questions such as, “what age are they”, “what are their interests”, “where do they live”, etc. These nitty gritty details will help you nail down your target audience. Once you have your target audience down to a T, you’ll be able to create the right marketing messages for your customers.

3. Evaluate your resources.

We know that if we had all the time and resources in the world, we would be reaching our business goals faster and our marketing plans would be a 10/10. But unfortunately, life gets in the way, so we need to think realistically and logically. Make it a key part of your marketing plan to allocate what your goals and desired tactics are.  Then ensure you have the time and resources available. Setting out a budget and timeline can help you create realistic steps towards your goals.

4. Make your message stand out.

To create a message that stands out and reaches your target customer, you need to really know your customer. This can help you make a message that targets and solves your customers problems or needs. Your messaging is what differentiates you from your competitors and it is not something that should be overlooked.

Still feeling unsure?

That’s why we’re here! If you’re still unsure on how to go about marketing your business this year, please feel free to contact us. We have many other blog posts available on our website and you can follow our social media pages to stay updated with our content!