My Blog
The six (or more!) things we learned at Web Summit 2022 in Lisbon.
There are definitely more than six things that we learned at Web Summit 2022. It was a whirlwind visit! I arrived on the Wednesday (official day one) with my five year old daughter in tow. Mental note, Paddy Cosgrave was great to offer Women in Tech tickets at a...
Affordable ways to Market your Business
Marketing doesn’t have to cost you an arm and a leg! As a matter of fact, some marketing tactics can be done for free!
Keep on reading to find out which four affordable ways you can market your business.
Digital Marketing Versus Traditional Marketing
With qualifications and experience dating back, we cover both Tradition and Digital Marketing when working with our customers. We’re comfortable with both and know when each will work best for your business.
What is Outsourced Marketing?
Sometimes you might just need help on a certain project, event or marketing milestone for your business. Other times it might be outsourcing just one element of the overall marketing strategy, like social media management, for example.
Do you know the position of your product or service in the market?
Now you understand better! This is normally where the lightbulb moment occurs! Business owners can almost immediately tell me where their product or service would be placed. They can resonate with one of the three and normally not a mixture of two or three of the options, although there can be exceptions.
All You Need to Know About Nostalgia Marketing
Nostalgia has been proven to be an effective way of dealing with tough life events and moments. With more global uncertainty and turmoil present, we predict more use of nostalgia marketing in the near future.
How to Navigate Event Marketing in 2022
Don’t just market your event leading up to it, make sure to market it while it’s happening. This will show people what they’re missing out on if they didn’t attend. And it may take their interest to attend another future event. According to HubSpot, 73% of businesses use social media to advertise during their events. Features such as Instagram Live or Live Tweeting is a popular way that businesses promote during their events.
The Ultimate Guide to Affiliate Marketing
So, what is affiliate marketing?
Affiliate marketing is the process of earning a commission by promoting products for a company or individual. The affiliate will find a product, promote it, and in turn earns a commission from each sale that business/individual makes from the product.
Everything you need to know about Free Sample Marketing
It is not something that we advise all clients. We often opt for other options first, unless it is very clearly thought through as part of their pricing strategy with their overall business figures in mind. However, we are going to show you why we think this is an effective marketing strategy. And how you can implement it into your business plan.
Does your Marketing Plan need a Refresh?
If your current marketing plan needs a refresh for 2022, then you’ve come to the right place! We’re going to break down the top four things you should do to create the best marketing plan for your business this year.
5 New Year’s Resolutions for Marketers in 2022
“New year, new me” – isn’t that the saying? Well, how about “new year, new strategies.” 2022 is the perfect year for you to get creative and experimental with some new marketing strategies and trends.
Marketing Trends to Look Out for in 2022
We’ve created this list of trends so you can start the year off right. So, sit back, take some notes, and soon enough you’ll be watching your business blossom in 2022!