Just why should a business outsource their marketing?

Outsourcing marketing can be hugely beneficial for businesses because it can help them save time and money.  Who doesn’t want to save both TIME and MONEY?! 

It can also help your business to gain access to specialised skills and expertise.  Not only that, it can free up resources for other areas of the business.

What are some of the benefits?

Outsourcing can help businesses stay uptodate with the latest trends and technologies in marketing.  Why?  Because the marketing agency will likely be more up to speed on marketing trends than you are, as this is their expertise.  The great thing about tapping into external expertise is that they can sometimes provide access to a larger network of contacts and resources. There have been so many occasions where we have connected our customers to the best providers of services through our own connections.

Tell me more about the benefits…

1. Cost Savings:

Outsourcing marketing activities can help you save money by reducing overhead costs associated with hiring, training, and managing inhouse marketing staff. Lots of time needs to go in to nurturing new staff and outsourcing to the likes of Lush Marketing helps to save lots of time here. There is also less cost involved in running payroll, pension and tax contributions, etc.

2. Access to Expertise:

Outsourcing your marketing activities gives you access to experienced professionals who can provide specialised skills and knowledge that you may not have inhouse. Lush Marketing have been in business for over five years, but have 20 years of business and marketing experience prior to that. So why not tap in to that?!

3. Increased Efficiency:

Outsourcing marketing activities can help you streamline processes and increase efficiency, allowing you to focus on core business activities. Again, this talks to the area of TIME saving. You get to spend time and concentrate on what you do best – your core business. While we work on the marketing to help with lead generation, brand awareness and visibility.

4. Increased Flexibility:

Outsourcing can help you respond quickly to changing market conditions, allowing you to adjust your marketing strategy as needed. This is so important as marketing strategies do change. Think of your business pre-pandemic. Is that strategy still working for you or did you need to pivot or change tactic drastically?

5. Increased Reach:

By outsourcing your marketing activities, we can help you reach a wider audience. Perhaps your original connections are now at saturation point. Imagine what a fresh perspective could bring?!

What are the marketing outsourcing options in Ireland?

To name just a few options that we provide:

Digital Marketing:

Digital marketing agencies in Ireland offer a range of services, including website design, search engine optimisation (SEO), social media marketing, content marketing, and more. Chat to us to find out more about what we offer.

Social Media Management:

Getting a bit sick of working on your business social media?! Social media management can be easily outsourced for most businesses. We help businesses create and manage their presence on social media platforms such as Facebook, Twitter, Instagram, and LinkedIn.

Content Marketing:

Content marketing agencies, such as ours, can help businesses create and distribute content that is relevant to their target audience. This content can be used to drive traffic to a website, generate leads, and build brand awareness. Kind of important, right?

Email Marketing:

Again, we can help businesses create and manage email campaigns to reach their target audience. Knowing the right content, frequency and times of the day to reach your target audience is crucial to marketing success.

Want to know more?

Have we whet your appetite enough to want to find out more?  Generally, if you have a team of 10 or more, marketing outsourcing can work really well for you.  The commitment doesn’t have to be long-term.  Our minimum contracts start with a three-month paid trial and we can see the next best steps for your business from there. Get in touch to find out more.