Spring is in the air which can only mean one thing… the event season is approaching! This season is usually jam-packed with weddings, birthdays, and more. We’re giving you the ultimate guide on how to navigate event marketing this year. Keep reading to find out our event marketing tips!
Determine your SMART goals
SMART stands for specific, measurable, attainable, relevant, and timely. SMART goals are important for your event marketing plan. Why? As it gives you a clear direction when you’re planning your event. It allows you to evaluate if the event was successful or not. Also how you can improve your future events.
Know your target audience
Knowing your target audience is vital with any marketing strategy. But it’s especially essential when creating your event marketing plan. You’ve got to ask yourself, “who would enjoy our event?” And “what type of people would gain the most from our even?t”, etc. This will help you decide how you will market your event…which leads us into our next point.
Market during your event!
Don’t just market your event leading up to it, make sure to market it while it’s happening. This will show people what they’re missing out on if they didn’t attend. And it may take their interest to attend another future event. According to HubSpot, 73% of businesses use social media to advertise during their events. Features such as Instagram Live or Live Tweeting is a popular way that businesses promote during their events.
Create a content calendar
Event planning requires a LOT of decision making. Like:
- where will it be,
- who do we want to attend,
- when is it,
- why are we hosting this event, etc?
And your audience wants to know the answers to these questions. We recommend creating a content plan and calendar for managing this information. Our tip would be to progressively release this information leading up to the event. So try not to bombard your audience and scare them away!
Set a strategy for marketing success
Looking around at your event and seeing a room full of people just isn’t a good enough measure of success. We highly recommend you put some key performance indicators (KPI’s) in place. This will help to measure the success of your event. Some examples of KPI’s are
- surveys to assess the attendee’s satisfaction at the event,
- the revenue costs, and
- comparing registration numbers to actual event attendance.
Ready to start event marketing?
Do feel free to get in touch with us if you’re looking for a helping hand with your event marketing. Event planning can be stressful enough, let alone marketing the event. We’re here to help. You can also follow our social media pages to keep up to date with our marketing tips and tricks.