by JillLush | Jan 17, 2021 | Market Research, Marketing, Marketing plan, Marketing planning, Marketing strategy, Marketing Tips
We’re now heading into our third week in January. If you’re in Ireland, your business might be affected one way or another with the lockdown that we’re living through…again. So, just how do you plan for 2021 when so much can’t be planned? Keep it simple Don’t...
by JillLush | Nov 17, 2020 | Business, Business Owner, Content Marketing, Marketing, Nostalgia Marketing
What is Nostalgia Marketing? “Essentially, nostalgia marketing aims to capture (or rather, re-capture) your audience’s attention by tapping into older and more familiar trends from the past — and we know that it works.” (According to Autopilothq.com)....
by JillLush | Oct 31, 2020 | Brand, Business Owner, Communication, Content, Content Marketing, Marketing, Marketing strategy, Marketing Tips, Uncategorized
One thing to improve marketing? Wouldn’t we all love to know that ONE thing that will improve our marketing?! However, for some the answer is quite simple. Remember that your customer or potential customer, consumes content visually in an “F”...
by JillLush | Jul 6, 2020 | Blog, Blog writing, Business, Business Owner, Content, Content Marketing, SEO, Website
These 5 tips should get you started with your blog If you’re new to blogging or a returning blogger for your business website, hopefully these 5 tips will help you. Firstly, HubSpot.com kindly give a good brief description of what a blog is: “a blog is a...
by JillLush | Jun 13, 2020 | Brand, Brand Colour, Business, Colour, Marketing, Marketing strategy, Marketing Tips, Small business, Start-up business
What do your brand colours say about your business? Colour evokes emotions in people, which means colour evokes emotions for your customers. What is your brand saying to your customers? What emotion is being evoked? Colour can have powerful meanings. It can also...