by JillLush | Nov 8, 2022 | Business, Business Owner, Marketing, Marketing Tips, Web Summit learnings
There are definitely more than six things that we learned at Web Summit 2022. It was a whirlwind visit! I arrived on the Wednesday (official day one) with my five year old daughter in tow. Mental note, Paddy Cosgrave was great to offer Women in Tech tickets at a...
by JillLush | May 24, 2022 | Business Owner, Marketing, Marketing strategy
Just where does my product or service sit in the market? This is often a difficult question to answer when asked in isolation. However, when asked a different way it helps to focus the mind easier. So, I’ll ask you again! Heard of Penneys? If your product or service...
by JillLush | Apr 21, 2022 | Marketing, Marketing strategy, Marketing Tips, Marketing Trends, Nostalgia Marketing
What is Nostalgia Marketing? Nostalgia marketing is about associating your brand with positive ideas / memories from the past. The aim of this is to connect your brand with these feelings of comfort and joy. HubSpot puts this so eloquently: “Nostalgia marketing is the...
by JillLush | Dec 14, 2021 | Marketing, Marketing Trends
The New Year is right around the corner, and we’ve been on the lookout for the biggest marketing trends that will take place in 2022. We’ve created this list of trends so you can start the year off right. So, sit back, take some notes, and soon enough you’ll be...
by JillLush | Oct 4, 2021 | Marketing, Marketing strategy, Marketing Tips, Post-pandemic marketing
Let’s address the post pandemic world of marketing… This past year and a half has been a strange one for all of us. The pandemic has changed the world in many ways. Marketing is one of them. Now is the time to ditch what you knew about marketing your...
by JillLush | Mar 4, 2021 | Marketing, Marketing planning, Marketing strategy, Marketing Tips
Are you in business attempting to market an upcoming “Hallmark” Day? By “Hallmark” Day, we refer to occasions that have been turned into commercial events. Wikipedia state: “a Hallmark holiday is a holiday that is perceived to exist primarily for commercial purposes,...