by JillLush | Jul 6, 2022 | Outsourced Marketing, Outsourcing
Lush Marketing offer outsourced marketing services to our customers. However, you’re a little confused and not really sure what exactly it is. More importantly, is it the right thing for my business at this time? Read on and we’ll hopefully answer your questions....
by JillLush | Apr 21, 2022 | Marketing, Marketing strategy, Marketing Tips, Marketing Trends, Nostalgia Marketing
What is Nostalgia Marketing? Nostalgia marketing is about associating your brand with positive ideas / memories from the past. The aim of this is to connect your brand with these feelings of comfort and joy. HubSpot puts this so eloquently: “Nostalgia marketing is the...
by JillLush | May 12, 2021 | Market Research, Marketing Tips
So, you’re either starting out or already on your business journey. You realise that you need to do some market research. You can’t answer the questions about your target customer. But where do you start? Simple answer is at the beginning! What do you know about...
by JillLush | Nov 15, 2019 | Marketing strategy, Planning, Thought Leader, Uncategorized
Is Marketing Strategy for 2020 scaring you? What is Strategy? Indeed, what is Marketing Strategy? To me, a business with a strategy is a business with a sense of direction. SOSTAC In the 1990s, PR Smith very kindly developed the SOSTAC model, which is still used and...
by JillLush | Apr 11, 2019 | Business, Business Owner, Content, Elevator Pitch, Grow your business, Marketing, Marketing strategy, Marketing Tips, Networking, Small business, Start-up business, Storytelling
How do you start your elevator pitch? Here are some tips to get you started. An elevator pitch is a short introduction to you and your business. It is given the name as if you were stuck in the elevator for a short journey with a prospect customer or your CEO, what...