by JillLush | Nov 27, 2024 | Marketing, sales, teamwork
Do marketing and sales talk to one another in your business? Honestly, I’m not joking! There are so many businesses that I have met where genuinely they never thought of communication between sales, marketing and indeed finance. In this customer-centric world of...
by JillLush | Apr 11, 2024 | Business, Marketing, Marketing Tips, Start-up business
How to Kickstart Your Business Marketing: Essential Steps to Begin Starting a business can be an overwhelming experience. Yes, it is exciting, but there are too many areas to be an expert in, including marketing. If marketing doesn’t come naturally to you, then...
by JillLush | Aug 15, 2023 | Marketing, Marketing strategy, Marketing Trends, Uncategorized
Have you seen it?! We were a little late to the party, having missed the initial week of buzz and talk about it. However, we eventually got to see it about two weeks after its release in Dublin! Having gone with very little expectations, as a mother of a daughter, I...
by JillLush | Nov 8, 2022 | Business, Business Owner, Marketing, Marketing Tips, Web Summit learnings
There are definitely more than six things that we learned at Web Summit 2022. It was a whirlwind visit! I arrived on the Wednesday (official day one) with my five year old daughter in tow. Mental note, Paddy Cosgrave was great to offer Women in Tech tickets at a...
by JillLush | May 24, 2022 | Business Owner, Marketing, Marketing strategy
Just where does my product or service sit in the market? This is often a difficult question to answer when asked in isolation. However, when asked a different way it helps to focus the mind easier. So, I’ll ask you again! Heard of Penneys? If your product or service...
by JillLush | Apr 21, 2022 | Marketing, Marketing strategy, Marketing Tips, Marketing Trends, Nostalgia Marketing
What is Nostalgia Marketing? Nostalgia marketing is about associating your brand with positive ideas / memories from the past. The aim of this is to connect your brand with these feelings of comfort and joy. HubSpot puts this so eloquently: “Nostalgia marketing is the...