Email Marketing: What’s in it for me?

Email Marketing: What’s in it for me?

Just what’s in it for me with email marketing?! In today’s world of social media and instant communications, email marketing is a very powerful tool for businesses. But what’s in it for me?!  As a business, we want to use it as a marketing tool.  As a consumer,...
What are the benefits of AI in Marketing?

What are the benefits of AI in Marketing?

We’ve been observing the commentary for and against Artificial Intelligence (AI).  Like anything new, we can see the pros and cons, so are not naïve to think it is all great! However, in the interest of positivity, let’s see what are the benefits of AI in marketing?...