My Blog

7 Reasons you should Outsource Marketing

7 Reasons you should Outsource Marketing

What are the top reasons to outsource marketing for your business? The main reason is because you realise that you're spending too long trying to figure out how to market your business.  That time would be better spent working on your business. After attending a...

Tips for your Elevator Pitch

Tips for your Elevator Pitch

It sounds simple – tell me about your business in 15-60 seconds! Sure, no problem!
However, when you’re on the spot and have to talk about you and your business, sometimes it doesn’t roll off the tongue. So, what do you? Prepare, prepare, prepare!

Why use #Hashtags?

Why use #Hashtags?

Why use Hashtags? It's an interesting question to ask in today's world of digital marketing.  Originally, we grew accustomed to the hashtag (#) on the Twitter platform.  Then we've seen it used extensively on Instagram.  More recently they are being used on LinkedIn....

The best LinkedIn Networking tip

The best LinkedIn Networking tip

When you’re logged in to your LinkedIn app on your phone, click on the connections icon near the bottom left side of the screen. An option will then appear at the top middle of your screen. It is called “Find nearby”. Click on this icon and it will turn on the functionality.

5 Marketing Tips for Busy Business Owners

5 Marketing Tips for Busy Business Owners

Hands up who is a busy business owner? Hands up who has their marketing fully under control?! Hands up if you want to simplify things a little in your business?

Here are some simple tips to help busy business owners with marketing.

Is Networking part of your Marketing Mix?

Is Networking part of your Marketing Mix?

It is so important in business to network, create new contacts and ultimately to create some business leads.
Networking is part of the overall Marketing Mix.  It’s essential to be online on social media and to have a fresh and current website with new content regularly. But, particularly in Ireland, people buy from people.

Social Media Strategy – 6 simple steps

Social Media Strategy – 6 simple steps

Social Media Strategy in six simple steps? Do you just not know where to start?  We'll try to break it down into simple steps.  Hopefully this will make it clearer for you! Who is your Customer? Good question!  It's all back to market research.  When you carried out...

“From Local to Global” – 5 things we learned

“From Local to Global” – 5 things we learned

From Local to Global The big question on the mind of lots of businesses is how to go from Local to Global? This was the topic of one of the National Women's Enterprise Day (#NWED) events held around the country.  We were lucky enough to attend the Local Enterprise...

Marketing Budget 2019

Marketing Budget 2019

If your business wants to be where your consumers are in 2019, then you need to be creating compelling video content.

5 tips for creating video content

5 tips for creating video content

YouTube shows that currently around 70% of video consumers are male.  This ratio is predicted to distribute more evenly in coming years between men and women. Are there any videos on your website? Do you publish video content on your social media channels?  If not, you’re missing out on lots of potential customers to your site.