My Blog
The Marketing Evolution of the NBA
Ben Crossan is a Digital Marketing student to watch. He is currently doing his internship with us from TU Dublin. We love what he is bringing to the team, including fresh ideas and thoughts. He also brings you some fresh blog content, which is always appreciated! ...
Impact of Marketing on the World of Formula 1
The world of Formula 1 has changed drastically due to the influence of digital marketing. 10 years ago F1 was worth a staggering $9 billion. Today, fast forward 10 years its worth over $23 billion. The big question is how did get to where it is now?
How to create a Social Media Calendar that works!
A well-crafted social media calendar is so helpful when it comes to your digital marketing strategy. It helps you stay organised and who doesn’t want that?! Ever tried to maintain consistency, but given up? The calendar will help keep you on track.
Why Marketing and Sales need to work together
In this customer-centric world of modern business, the relationship between marketing and sales can make or break a company’s success. Back in the day, these two departments operated in silos. But now, fostering alignment between them is critical for achieving shared goals, growing revenue, and delivering superior the best in customer experience.
How to Kickstart Your Business Marketing: Essential Steps to Begin
Starting a business can be an overwhelming experience. Yes, it is exciting, but there are too many areas to be an expert in, including marketing. If marketing doesn’t come naturally to you, then these steps might help.
Highlights from Web Summit Lisbon 2023
Love it or hate it, despite all the controversy around Web Summit in recent months (and indeed years!), it never fails to disappoint!
Our CEO, Jill Lush, recently ventured to soak up the atmosphere and attend talks to see and learn more about the world of digital, AI, technology and everything in between. This is what she says!
Here are just some of my highlights from my short trip to Lisbon:
Just what is Digital Marketing?
Digital Marketing means many things to many people. For most business owners their minds go straight to the world of social media. From our perspective, we see Digital marketing as quite a broad term that encompasses all marketing efforts that use an electronic device or the internet.
Email Marketing: What’s in it for me?
Email marketing is a very powerful tool for businesses. But what’s in it for me?! As a business, we want to use it as a marketing tool. As a consumer, we want to be informed or better still, get discounts!!
What do you think of when we say “Marketing”?
Honestly, the list of benefits can go on and on. It might go viral. You can build brand awareness. The real-time communication is prompt in dealing with customer queries. Businesses can choose to engage with influencers. Not only that, you can run competitions and polls too!
3 Marketing Tips from the Barbie Movie?
The marketer in me sat back and observed the before, during and after marketing associated with the event. The cynic in me said “they have a big budget”.
Video Marketing: The Power of Visual Content
Your effective marketing strategies need to capture the attention of your consumers quickly. Not only that, you need to leave a lasting impression! We believe that video marketing is a powerful tool that your business can leverage. Let’s explore the benefits and potential of video marketing.
What are the benefits of AI in Marketing?
Artificial Intelligence (AI) offers a number of benefits in the field of marketing. As a business, you can use it to engage, understand and retain customers, in some cases.