So what are the positives of GDPR?  

Lush Marketing are continuing their series on GDPR (General Data Protection Regulation).  If you’re in business and you haven’t heard what GDPR is, then it’s time to sit up, take stock and check to make sure you are compliant.

Today we will look at the positives of GDPR.  Are there positives, I hear you say?!  Yes, there really are!

There are positives for your business:

  • Trust – your customers will know what data of theirs your business has collected and how it will be used
  • Improved email engagement – it should really only be people who are interested in hearing from your business by email as they opted-in to receive your content by email
  • Better marketing experience – with better use of personal data for marketing and advertising, your customers are more likely to have a better experience online.

There are also positives for your customers:

  • More privacy – your business must only collect and process necessary personal data and keep it secure
  • More security – the stricter rules of GDPR mean that there should be fewer data protection breaches, so customer data should be safe
  • More control over shopping experiences – customers will chose upfront whether they receive marketing emails from businesses.  They also can control their website behaviour being tracked for analytics and advertising reasons.

If your business is running social media paid advertising, just keep these following pointers in mind, according to

Under the GDPR, if you want to use your customers’ data or track their behaviour for advertising, you must obtain the legal basis to do so. That is, you have to obtain an explicit opt-in consent from your customers.

Here are a few key points to know:

  • Your customers must be given a free and genuine choice to accept or reject (and be allowed to easily withdraw their consent)
  • You have to state what data will be collected and how it will be used
  • The request for consent has to be in a clear and plain language
  • Inactivity also doesn’t constitute consent. Your customers have to take an action. (E.g. Pre-tick boxes for consent are not allowed.)

Basically, be as upfront as possible with your customers.  Do the right thing by your customer and you should stay on track to be GDPR compliant.

If you’d like to talk to us about your marketing strategy, keep in mind that we offer a one hour free consultation.  You’ll find us at