There are definitely more than six things that we learned at Web Summit 2022. It was a whirlwind visit! I arrived on the Wednesday (official day...
Marketing doesn’t have to cost you an arm and a leg! As a matter of fact, some marketing tactics can be done for free!
Keep on reading to find out which four affordable ways you can market your business.
With qualifications and experience dating back, we cover both Tradition and Digital Marketing when working with our customers. We’re comfortable with both and know when each will work best for your business.
Sometimes you might just need help on a certain project, event or marketing milestone for your business. Other times it might be outsourcing just one element of the overall marketing strategy, like social media management, for example.
Now you understand better! This is normally where the lightbulb moment occurs! Business owners can almost immediately tell me where their product or service would be placed. They can resonate with one of the three and normally not a mixture of two or three of the options, although there can be exceptions.
Nostalgia has been proven to be an effective way of dealing with tough life events and moments. With more global uncertainty and turmoil present, we predict more use of nostalgia marketing in the near future.
Don’t just market your event leading up to it, make sure to market it while it’s happening. This will show people what they’re missing out on if they didn’t attend. And it may take their interest to attend another future event. According to HubSpot, 73% of businesses use social media to advertise during their events. Features such as Instagram Live or Live Tweeting is a popular way that businesses promote during their events.
So, what is affiliate marketing?
Affiliate marketing is the process of earning a commission by promoting products for a company or individual. The affiliate will find a product, promote it, and in turn earns a commission from each sale that business/individual makes from the product.
It is not something that we advise all clients. We often opt for other options first, unless it is very clearly thought through as part of their pricing strategy with their overall business figures in mind. However, we are going to show you why we think this is an effective marketing strategy. And how you can implement it into your business plan.
If your current marketing plan needs a refresh for 2022, then you’ve come to the right place! We’re going to break down the top four things you should do to create the best marketing plan for your business this year.
“New year, new me” – isn’t that the saying? Well, how about “new year, new strategies.” 2022 is the perfect year for you to get creative and experimental with some new marketing strategies and trends.
We’ve created this list of trends so you can start the year off right. So, sit back, take some notes, and soon enough you’ll be watching your business blossom in 2022!
We’ve created this list of marketing tips, so you’ve one less thing to worry about this season. Once you’ve implemented these tips into your marketing strategy, your sales will be flying through the sky…with Santa and his reindeer!
Halloween is coming, so here’s some tips to avoid some frightening marketing mistakes! Ghosts and goblins make their annual appearance among vampires and witches. But nothing is scarier to us than these 5 marketing mistakes! Keep reading, if you dare, to find out what marketing mistakes you should be avoiding this Halloween.
This past year and a half has been a strange one for all of us. The pandemic has changed the world in many ways. Marketing is one of them. Now is the time to ditch what you knew about marketing your business and adapt to the new ‘post pandemic’ world of marketing. This article was written by our intern Aine Mersseman. She was inspired by a recent article in the Harvard Business Review. You can start by simply asking yourself these questions:
One of the most frequently asked questions I’m asked is about social media posting. How often should I post? How much is too much? Or too little?
Social media is ever changing and some of the best practice a few years ago has more than likely changed. The one constant thing though is the fact that you should post regularly, consistency and with relevant content.
Create the content first!
Professionally created videos are obviously our first choice. However, most small businesses don’t have the budget for all of their content to be professionally taken. That’s ok! Most smart phones take really good quality videos, so use it.
What do you know about your target audience or customer? Sometimes you know a little more than you think.
• Where are they located?
• What gender are you targeting?
• What age group will avail of your product or service?
• What age range will be interested in your product or service?
• What is the customer’s problem and what solution do you provide?
If you can’t answer some of these questions, then it is time to do some market research.