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What is Outsourced Marketing?

What is Outsourced Marketing?

Sometimes you might just need help on a certain project, event or marketing milestone for your business. Other times it might be outsourcing just one element of the overall marketing strategy, like social media management, for example.

How to Navigate Event Marketing in 2022

How to Navigate Event Marketing in 2022

Don’t just market your event leading up to it, make sure to market it while it’s happening. This will show people what they’re missing out on if they didn’t attend. And it may take their interest to attend another future event. According to HubSpot, 73% of businesses use social media to advertise during their events. Features such as Instagram Live or Live Tweeting is a popular way that businesses promote during their events.

Everything you need to know about Free Sample Marketing

Everything you need to know about Free Sample Marketing

It is not something that we advise all clients. We often opt for other options first, unless it is very clearly thought through as part of their pricing strategy with their overall business figures in mind. However, we are going to show you why we think this is an effective marketing strategy. And how you can implement it into your business plan.

5 Frightening Marketing Mistakes to avoid this Halloween!

5 Frightening Marketing Mistakes to avoid this Halloween!

Halloween is coming, so here’s some tips to avoid some frightening marketing mistakes! Ghosts and goblins make their annual appearance among vampires and witches. But nothing is scarier to us than these 5 marketing mistakes! Keep reading, if you dare, to find out what marketing mistakes you should be avoiding this Halloween.

Marketing your business in a post pandemic world

Marketing your business in a post pandemic world

This past year and a half has been a strange one for all of us. The pandemic has changed the world in many ways. Marketing is one of them. Now is the time to ditch what you knew about marketing your business and adapt to the new ‘post pandemic’ world of marketing. This article was written by our intern Aine Mersseman. She was inspired by a recent article in the Harvard Business Review. You can start by simply asking yourself these questions:

How often should I post on Social Media?

How often should I post on Social Media?

One of the most frequently asked questions I’m asked is about social media posting. How often should I post? How much is too much? Or too little?
Social media is ever changing and some of the best practice a few years ago has more than likely changed. The one constant thing though is the fact that you should post regularly, consistency and with relevant content.

3 Tips to get you Started with your Market Research

3 Tips to get you Started with your Market Research

What do you know about your target audience or customer? Sometimes you know a little more than you think.
• Where are they located?
• What gender are you targeting?
• What age group will avail of your product or service?
• What age range will be interested in your product or service?
• What is the customer’s problem and what solution do you provide?
If you can’t answer some of these questions, then it is time to do some market research.

4 Steps to Marketing “Hallmark” Days for your business

4 Steps to Marketing “Hallmark” Days for your business

4 Steps to Marketing “Hallmark” Days for your business

Are you in business attempting to market an upcoming “Hallmark” Day? By “Hallmark” Day, we refer to occasions that have been turned into commercial events.
Wikipedia state:
“a Hallmark holiday is a holiday that is perceived to exist primarily for commercial purposes, rather than to commemorate a traditionally or historically significant event.”

Marketing or promoting your product or services for occasions like Valentine’s Day, Mother’s Day, Father’s Day, etc. needs a strategy.