The marketer in me sat back and observed the before, during and after marketing associated with the event. The cynic in me said “they have a big budget”.
Your effective marketing strategies need to capture the attention of your consumers quickly. Not only that, you need to leave a lasting impression! We believe that video marketing is a powerful tool that your business can leverage. Let’s explore the benefits and potential of video marketing.
Artificial Intelligence (AI) offers a number of benefits in the field of marketing. As a business, you can use it to engage, understand and retain customers, in some cases.
So, what do we need to observe for 2023 when it comes to social media advertising. Here are just some of the things we see bubbling to the surface this year:
Outsourcing marketing can be hugely beneficial for businesses because it can help them save time and money. Who doesn’t want to save both TIME and MONEY?!
It can also help your business to gain access to specialised skills and expertise. Not only that, it can free up resources for other areas of the business.
Video marketing is going nowhere soon. And the audio podcast content is still being hugely consumed, and made. Now that we’re out and about, either commuting or travelling, it allows us the time to listen to podcasts.
Kevin, our intern, is definitely of the TikTok generation! So, we tasked him to write this blog on his tips for TikTok Content Creation. However,...
There are definitely more than six things that we learned at Web Summit 2022. It was a whirlwind visit! I arrived on the Wednesday (official day...
Marketing doesn’t have to cost you an arm and a leg! As a matter of fact, some marketing tactics can be done for free!
Keep on reading to find out which four affordable ways you can market your business.
With qualifications and experience dating back, we cover both Tradition and Digital Marketing when working with our customers. We’re comfortable with both and know when each will work best for your business.
Sometimes you might just need help on a certain project, event or marketing milestone for your business. Other times it might be outsourcing just one element of the overall marketing strategy, like social media management, for example.
Now you understand better! This is normally where the lightbulb moment occurs! Business owners can almost immediately tell me where their product or service would be placed. They can resonate with one of the three and normally not a mixture of two or three of the options, although there can be exceptions.
Nostalgia has been proven to be an effective way of dealing with tough life events and moments. With more global uncertainty and turmoil present, we predict more use of nostalgia marketing in the near future.
Don’t just market your event leading up to it, make sure to market it while it’s happening. This will show people what they’re missing out on if they didn’t attend. And it may take their interest to attend another future event. According to HubSpot, 73% of businesses use social media to advertise during their events. Features such as Instagram Live or Live Tweeting is a popular way that businesses promote during their events.
So, what is affiliate marketing?
Affiliate marketing is the process of earning a commission by promoting products for a company or individual. The affiliate will find a product, promote it, and in turn earns a commission from each sale that business/individual makes from the product.
It is not something that we advise all clients. We often opt for other options first, unless it is very clearly thought through as part of their pricing strategy with their overall business figures in mind. However, we are going to show you why we think this is an effective marketing strategy. And how you can implement it into your business plan.
If your current marketing plan needs a refresh for 2022, then you’ve come to the right place! We’re going to break down the top four things you should do to create the best marketing plan for your business this year.
“New year, new me” – isn’t that the saying? Well, how about “new year, new strategies.” 2022 is the perfect year for you to get creative and experimental with some new marketing strategies and trends.