Blog

Top 5 Marketing Trends of 2023

Top 5 Marketing Trends of 2023

Video marketing is going nowhere soon. And the audio podcast content is still being hugely consumed, and made. Now that we’re out and about, either commuting or travelling, it allows us the time to listen to podcasts.

What is Outsourced Marketing?

What is Outsourced Marketing?

Sometimes you might just need help on a certain project, event or marketing milestone for your business. Other times it might be outsourcing just one element of the overall marketing strategy, like social media management, for example.

How to Navigate Event Marketing in 2022

How to Navigate Event Marketing in 2022

Don’t just market your event leading up to it, make sure to market it while it’s happening. This will show people what they’re missing out on if they didn’t attend. And it may take their interest to attend another future event. According to HubSpot, 73% of businesses use social media to advertise during their events. Features such as Instagram Live or Live Tweeting is a popular way that businesses promote during their events.

Everything you need to know about Free Sample Marketing

Everything you need to know about Free Sample Marketing

It is not something that we advise all clients. We often opt for other options first, unless it is very clearly thought through as part of their pricing strategy with their overall business figures in mind. However, we are going to show you why we think this is an effective marketing strategy. And how you can implement it into your business plan.

5 Frightening Marketing Mistakes to avoid this Halloween!

5 Frightening Marketing Mistakes to avoid this Halloween!

Halloween is coming, so here’s some tips to avoid some frightening marketing mistakes! Ghosts and goblins make their annual appearance among vampires and witches. But nothing is scarier to us than these 5 marketing mistakes! Keep reading, if you dare, to find out what marketing mistakes you should be avoiding this Halloween.

Marketing your business in a post pandemic world

Marketing your business in a post pandemic world

This past year and a half has been a strange one for all of us. The pandemic has changed the world in many ways. Marketing is one of them. Now is the time to ditch what you knew about marketing your business and adapt to the new ‘post pandemic’ world of marketing. This article was written by our intern Aine Mersseman. She was inspired by a recent article in the Harvard Business Review. You can start by simply asking yourself these questions: